Global DJ · Producer · Creator of Chai & Beats
O Fresh
Building Chai & Beats into one of the fastest-growing multicultural music and culture brands globally.
Building Chai & Beats into one of the fastest-growing multicultural music and culture brands globally.
DJ O Fresh is a New York-based DJ, producer, and founder of the Chai & Beats touring brand, leading a new wave of global, multicultural sound. Blending House, Hip-Hop, Afrobeats, Dance, and South Asian influences, his sets are designed to unify diverse crowds into one high-energy experience.
He's grown Chai & Beats from NYC coffee shop pop-ups into a global touring property. In May 2026, he sold out Marquee NYC (TAO Group, 600+ cap) three days before show day. It was his third sold-out TAO Group venue in 12 months, alongside PHD Rooftop and The Highlight Room. The Marquee show delivered on a $40K bar guarantee and drew 48% of buyers from outside the tri-state, confirming a true cross-market touring audience. One month earlier, he opened for Akaash Singh at Radio City Music Hall (6,000 cap).
To date, he has independently sold over 6,000 tickets across 16 headline shows in 8 cities and 4 countries, with 11 of 16 sold out. All powered by his online audience, with no label, agent, manager, or publicist. His music has reached a global audience, with placements on the NBA 2K soundtrack, over 7M+ streams across platforms, and viral mashups surpassing 1M+ views.
A global music and culture platform blending South Asian sounds with international dance music — spanning high-energy live shows, daytime experiences, and community-driven events. Built from the ground up through content, culture, and sold-out shows, Chai & Beats runs on a different clock: events peak between 5 and 10 PM, rooms fill at doors-open, and the energy rivals anything happening at 2 AM. What started as NYC pop-ups has grown into a touring property headlining major venues across multiple continents.
Upcoming headline shows across major North American and international markets — NYC · Houston · San Francisco · London · Charlotte · Dallas · Miami · Los Angeles
16 headline shows · 8 cities · 4 countries · 6,000+ total draw
11 of 16 shows sold out — including all 3 TAO Group venues. All independently promoted via social media.
High-energy, genre-blending shows built around community — not a 2 AM club night. The rooms fill early, the crowd comes for the experience, and the energy peaks before most events even open their doors.
More on YouTube
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Performed across the US, UK, Portugal, Spain, Italy, Turkey, Canada, Mexico, Brazil, India, Indonesia, and South Africa.
Available for headline shows, festivals, daytime experiences, and brand partnerships worldwide.
